Odes to Macro Brews

Micro-brewery beer gets enough attention these days. Let’s show some love (but not too much love) for the macro beer. All in good fun, here are some not-so-serious Odes to Macro Brews, written for Men’s Journal, plus other humorous articles about macro-brewery products and culture.

“A celebrated college beer that’s especially valued for drinking games, in which the penalty is also the reward, and vice versa. Speaking of reputations, Natty Light claims to be the only beer ever launched into outer space…” Continue reading this Ode to Macro Brews at Men’s Journal!

“Lone Star declared itself the National Beer of Texas in 1980, a full 144 years after the state stopped being a country. You don’t win around these parts by fussing over small details like market share or taste. You win the hearts and minds of Texans by stoking state pride with secessionist vibes…” Continue reading this Ode to Macro Brews at Men’s Journal!

“Miller High Life is a beer that overcomes low expectations with elevated carbonation. Introduced by the Miller Brewing Company around New Year’s Eve of 1903, the beverage made its debut into civil society in a stunning clear-glass number, with gold foil wrapped around its gazelle-like neck and plunging shoulders….” Continue reading this Ode to Macro Brews at Men’s Journal!

“Designed for fishing (but, let’s be honest, probably taken to backyard fraternity parties), the Smooth Operator vest combines so many accessories it will make heads spin faster than Keystone Ice…” Continue reading at Men’s Journal!

“Throughout its existence, Busch Beer has had A LOT of slogans. And many of these slogans make claims about what the beer supposedly tastes like. (For whatever reason, the comparisons are often more about the outdoors than the taste)…” Continue reading this Ode to Macro Brews at Men’s Journal!

“The second glass arrives prepackaged; the idea is you ship it onward to your toasting partner of choice. An alternative is to keep both glasses for yourself and, in the event of holiday blackouts, double-fist your way to safety.” Continue reading at Men’s Journal!

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